Search engine optimization better know as SEO is a complex topic. This quick and easy guide allows you to make a good start in SEO an get more traffic to your website or blog.
Title <Title></Title>- Very important!
As you may know most search engines use a maximum of 60 characters for the title, thats why your domain name should be at the end of your page title. Most important keywords must be first and the remaining characters (if left) can be used to your company name. Here is an example of a solid page title that includes the company name:
Guide to SEO | Search Optimization | Web development | DjavuPixel
Meta Description <Meta> – People often forget it
The Meta description is a summary of your article. A good summary will make the user want to click it! A strong combination of Title and Meta Description is the key to SEO. Think of it as: Call to action
Unfortunately Meta keywords became useless. As they were used for spam, they are no longer considered as a ranking signal. Google and (Microsoft) Bing don’t even use them for their ranking.
When you open a newspaper you search for catching headlines (headings) in your article is should not be different. Headings should take you attention and should be related to you article. Make good use of headings <h1> and subheadings <h2>(<h3><h4>) as they structure your document and help indexing.
Text decoration <b><i>
Putting a word in italic or bold shows that it has a special meaning or an important meaning. The same is for good SEO when you make a word bold it will get a higher value. Do not put whole sentences as this won’t bring anything. You only quote sentences.
Finding the right Keywords
The first step is to brainstorm about your subject and make a list of keywords. Take some time and write down everything that comes to your head! You should be able to have a list of 50 keywords without much trouble.
After this delete the one that are not pertinent. Now with your pertinent list go to the following websites and search for the pertinence of you keywords and maybe you will get new keywords and delete some as they may not get searched.
Avoid Single-Word Keywords
Many people start their searches with single word-keywords only to find that the results are not targeted for their specific need. So single-word queries will produce the highest volume of searches, but also the lowest amount of targeted traffic. People will then go back to refine their searches with keyword combinations! It is common that they try multiple times with different keywords.
Target Multi-Keyword Phrases
Raw numbers show that single word terms often get more queries than multiple word phrases for the reasons shown above. However, people after one word search tend to use two- and three-word search queries to get more pertinent results. So focus on multi-word keywords it will be more rewarding!
Here you can find one of the best PDFs for understanding the process of keyword research and keyword selection.
Link Building – very important!
Link building is very important if you focus on google search, for bing it is less important. Here is a quick guide to get high quality link building:
- Build trust and authority with high quality content.
- Make a good hierarchy in your website so that related content is linked.
- Build trust and authority by acquiring links from trusted sites that have similar content.
- Build relationships. Network with other bloggers. They are also likely to have similar content and they will probably help you if you ask them nicely.
Social Media – Facebook, Twitter, …
Using social media like facebook and twitter can give you trust, authority and traffic. An article that gets a lot of buzz will help your SEO and you will get more followers. More follower means more link building and relationship with other bloggers. Just think of this because it is a really powerful and everything is connected.
Reminder: SEO Visual Guide
Some people are more visual to understand something and here is a brief but very good tutorial/guide to SEO.
The techniques presented in this article should give a boost in your search engine optimization. Most of them are simple to use but really rewarding. We also recommend you to come back and read the article or see the visual guide once in a while so that you do not forget this simple guide.